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Vanreusel

Vanreusel is a producer of frozen meat-based snacks and the market leading supplier for out-of-home restaurants/snack-bars (i.e.,“frituren / friteries”) in the Benelux, while also selling to B2B and retail.

Objective

Partnership with the founding family and management to further develop Vanreusel’s leadership position in the resilient Benelux snacking segment. Growth driven by expansion of the commercial team in the Netherlands, product innovation, marketing strategy and development of complementary sales channels, that are further accelerated through selective M&A to grow the assortment and regional coverage. Professionalization potential unlocked including set-up of qualitative financial and KPI reporting, while investing in automation and operational excellence across all production plants.

Objective

Partnership with the founding family and management to further develop Vanreusel’s leadership position in the resilient Benelux snacking segment. Growth driven by expansion of the commercial team in the Netherlands, product innovation, marketing strategy and development of complementary sales channels, that are further accelerated through selective M&A to grow the assortment and regional coverage. Professionalization potential unlocked including set-up of qualitative financial and KPI reporting, while investing in automation and operational excellence across all production plants.

ENTRY

Jul 2018

TREND

COUNTRY

Belgium

SECTOR

Consumer
The Team
Pieter Lambrecht
Partner | Belgium, Netherlands
Herbert Vanden Eynde
Director | Belgium
Jori De Baerdemaeker
Principal | Belgium